Digital/Product Data Advisory Services

We provide assessments and recommendations using our proprietary "Heinsight" methodology for product data. We work with you to figure out which content is the most important to your business and optimize our plan to maximize results regardless of your level of digital maturity, size of catalog, or state of your tech stack. 

Taxonomies, attribution schemas, and the metadata associated with technical products are critical in building a thriving and differentiated customer experience without needing a massive team of people. Establishing a basic "rulebook" for data up front takes time, but it saves thousands of hours as your selection and business expands quickly. We work with the team you have to quickly understand the basics of data modeling best practices and reduce or eliminate the "early phase" mistakes that block digital success.

Digital merchandising means ensuring that the products you carry are well-differentiated so that customers can tell them apart, but it also includes managing your experience to match the needs of your business when the technology allows. We work with your team to understand what kinds of merchandising would be most effective for your customers and identify potential ways to bring that vision to life using processes and technology.

Digital experiences that stand out for customers are built on a variety of technologies, each of which brings specific functionalities but which aren't always clear how they differ. Having advice about what technologies to invest in and when can help manage costs while ensuring that the value brought by each delivers the most ROI possible as soon as possible.

Digital is often a new business for companies in B2B, and building a team to succeed with it is often different from how teams were built for traditional sales and marketing. Knowing what kind of roles are needed at the beginning, vs what will be necessary as the business expands is a key driver of success, particularly in a market where talent is often available via freelance or outside service providers.