Your B2b Site Has a Journey Gap. I'll Help You Close It Before Your Competitors Do.
Transform your B2B digital customer experience with innovative product content strategies that drive revenue, improve margins, and elevate customer satisfaction to new heights.
About Me
I've spent 25+ years in the trenches of B2B digital commerce. I've seen brilliant companies fail because their websites feel like digital phone books, and mediocre companies win because they actually understand what buyers need.
Here's the hard truth: Your offline customer experience is probably amazing. Your salespeople know every customer by name. But online? You're making buyers work way too hard. That gap between your analog excellence and digital mediocrity? That's where your competitors are stealing your lunch.
I don't do fluffy strategies. I help you build digital experiences that work like your best salesperson - knowing exactly what each customer needs, when they need it.
Our Services
01
Fractional Data Leadership
Your data is a goldmine buried under spreadsheet chaos. I'll help you dig it out and turn it into customer experiences that actually convert. Think of me as your part-time data therapist - all the insights, none of the full-time overhead.
02
Keynote Speeches and Events
I get on stages and tell uncomfortable truths about B2B digital transformation. If you want someone to validate your current approach, I'm not your guy. If you want someone to show you exactly why your competitors are eating your market share - let's talk.
03
Technology Advisory Services
Your PMMs and marketing teams speak in terms of features. Your customers speak in terms of problems. I translate. I'll help your teams cut out the vendor BS and focus on what actually moves the needle for YOUR buyers.
Why Choose Us
- I've Sold Your Products:
25 years managing digital experiences for technical products, not trendy consumer goods
- I Speak Data, Not Fluff:
My "Heinsight" approach uses actual analytics to tell you what will work - not what sounds good in a PowerPoint
- I Know Your Buyers:
I've worked in your industry. I get why your customers still prefer phone calls and why that needs to change
- I Have the Right Friends:
My network of vendors and integrators actually pick up the phone when I call.
When to Choose Us
Just Starting Out?
You've got budget for exactly one shot at this. I'll make sure you don't blow it on shiny features that don't matter.
Customers Ignoring Your Site?
They're telling you something. I'll figure out what, and more importantly, how to fix it.
Ready to Grow?
Your site works, but ""works"" isn't winning anymore. Time to turn that digital branch into your biggest revenue driver.
Afraid of Disruption?
Smart. Because someone's coming for your customers with a better digital experience. Let's make sure it's you doing the disrupting.
Industries We Serve
MRO
Sellers in MRO often have to manage broad selections across multiple diverse categories of product
Electrical
Ensuring efficient, reliable, and accurate operations for electrical suppliers worldwide.
Food Service
Supporting food service companies in product information management and quality control.
Plumbing PVF
Improving distribution and data management for plumbing product suppliers.