Fractional Data Leadership
Most B2B companies are not equipped to manage programs necessary to turn product data from a cost center to an asset. That work is a journey with many steps, and B2B companies rarely have the resources to devote a full-time team to that work.
But with Acumental B2B, you don't have to.
Frequently Asked Questions About Fractional
Please reach us at info@acumentalb2b.com if you cannot find an answer to your question.
A Fractional CDaO is not a consultant, they are a part-time resource who takes on a leadership role within your company specifically regarding managing data used in e-commerce. Because of the nature of the work, it's rare that there is enough work to require a full-time role for this kind of work, hence where Fractional CDaOs can provide the ideal balance of dedicated attention with a reduced cost.
A CDaO covers the full range of work associated with optimizing product content in your systems including designing data models, qualifying third party data service firms (or technology vendors), creating documentation for processes and style guides, training and leading team members (internal and external), creating and monitoring KPIs used to measure progress, and advising on technology selection projects in collaboration with IT (among others).
- Audit and improve existing product taxonomy
- Identify attributes missing from the data model for key products
- Screen contacts from vendors for data-related technologies to evaluate B2B capabilities
- Audit faceted search experience to identify missing facets or value errors
- Train internal teams on data modeling best practices
- Manage technology selection RFP processes for e-commerce related platforms
- Set strategies and roadmap for data optimization initiatives
- Identify, set targets for, and manage achievement of data-related KPIs
We have experience managing product data across a broad range of industry verticals including
- Industrial/MRO
- Metalworking/Fabrication
- Power Transmission/Linear Motion
- Raw Materials
- Fasteners
- Safety
- Jan/San
- Industrial Electrical
- Plumbing
- HVAC
- Hardware
- Hand/Power Tools
- Welding
- PVF
- Material Handling
- Measurement & Inspection
Engagements start with an assessment of the current state of product data and the technology that stores, manages, and uses it. This is generally done on-site at the customer's location to make it easier to connect with all Stakeholders.
When the assessment is complete, we provide an overview of the current state of product data, propose a set of objectives of where improvements can be made (including KPIs to define success), and a plan to achieve the objectives given available resources.
Once the program kicks off status updates are provided weekly and include an onsite business review session quarterly with leadership. Programs are generally structured with a 6 month minimum and can be extended for as long as needed.