Technologies for e-commerce are multiplying at an exponential rate - and as more of them start to see the potential in B2B it is tempting for vendors with a platform built for consumer retail to expand into B2B.
But that's often a terrible idea. Everything about B2B is different - the customers, the suppliers, the products, the transactions, the quantities, the pricing, the logistics, the services, the payments, the problems, and the solutions.
Literally...everything.
At Acumental B2B we have experience working with B2B prospects and can help frame the go-to-market messaging with use cases and examples that will apply to B2B prospects and help your platform stand out.